Following a huge demand from more than a million consumers asking for Milk Bikis, Britannia announced the reintroduction of Milk Bikis classic, the favorite biscuit for the generation of the 80s and 90s.
Recently, Britannia launched an "Ode to Simple Time" campaign. The campaign aims to celebrate the simple joy of good old days and take consumers to the sub paths of childhood memories.The Britannia Milk Monks Classic is inscribed in the center of its original Avatar - Flower Border design, Britannia Biscuit. The pack will be relaunched with a familiar bottle and the same milk taste. Priced at Rs 10 per 65 grams, the Milk Biggies Classic will be exclusively available in Tamil Nadu in all modern and retail stores.
Commenting on this, Britannia Industries VP Marketing Vinay Subramaniam said, "The consumers of Tamil Nadu have grown up eating milk pickiest. It is a brand with a huge emotional connection with the state. In these times, we have realized that we want more of the past.During April to July last year, exports increased by 74.5 per cent to Rs 9.68 lakh crore. During the same period, imports increased by 94 per cent to Rs 12.77 lakh crore. In the case of gold, imports were Rs 13,172 crore in July last year. This has increased to Rs 31,80 crore last July.
Exports increased in July to the highest in nine years. This indicates a rapid recovery of world trade, the department said.